#TurnUp

Creative direction and design for #TurnUp, an initiative set up by charity Bite The Ballot to encourage young people to vote. The project was led by illustration agency Jelly London.

The design approach was formed after a client workshop, combining research and creative collaboration. The result was a bright, politically impartial approach with an emphasis on encouraging political engagement in disaffected 18–24 year olds. The campaign featured on BBC news.

Illustrations by Jacob Wolf, Hand-drawn type by Alison Carmichael