#TurnUp

The #TurnUp campaign is an initiative set up by charity Bite The Ballot to encourage young people to vote. The project was led by illustration agency Jelly London.

The design approach was formed after a client workshop, combining research and creative collaboration. The result was a bright, politically impartial approach with an emphasis on encouraging political engagement in disaffected 18–24 year olds. The campaign featured on BBC news.

Illustrations by Jacob Wolf, Hand-drawn type by Alison Carmichael